In Yekaterinburg hosted the international beauty championship
In Yekaterinburg, hairdressers, makeup artists and nail service masters gathered to compete for the title of the best

In Yekaterinburg, hairdressers, makeup artists and nail service masters gathered to compete for the title of the best. From November 5 to 7, the Yeltsin Center hosts the Beauty Expo Ural 2026 exhibition, one of the main events of which was the International Eurasian Championship.
On Friday, November 6, participants competed in several areas of the beauty industry: hairdressing, manicure and makeup. Masters demonstrated their skills, and models came out on the show to show the results of their work.
In addition to competitions, the exhibition program includes master classes and lectures from industry specialists.
On Saturday, November 7, Beauty Expo Ural will complete its work. On the last day there will be another competition: stylists will create images for models. Awarding of winners and shows are also planned.
Earlier, “MK-Ural” wrote that on November 3, Fashion Week opened in Yekaterinburg, which will last six days. The venue for the shows was the Ural Center for Design Development (Gorky St., 4a).
During the festival, more than 500 professional models will perform on the catwalk, which will present the works of 60 designers and brands.
Headliner of the first day was Moscow designer Sergey Sysoev: he showed the collection “Spring Summer 2027”.



