Regional Congress of Mediasphere was held in Vladimir

Vladimir State University named after A.G. and N.G. Stoletov hosted the third regional media congress of the Mediasphere Association. About 200 people attended the event. The forum was co-organized by the Institute of Economics and Tourism of VlSU.

Greetings to the participants were sent by Governor Alexander Avdeev and Rector of the University Anzor Saralidze. Personally, the Congress was attended by the Chairman of the Legislative Assembly of the Vladimir region Olga Khokhlova.

The program began with four thematic areas. At the section for journalists moderated by Anna Solovyova, new tools of the Zen platform for mass media in 2026 were discussed. This was told by Ekaterina Kvashenkina, a lecturer at the Faculty of Journalism of Moscow State University, a teacher at Digital Camp and an expert at the RT School. Also, the head of the Department of external communications of the Ministry of economic development of Russia Daria Levchenko spoke to journalists. Her report was devoted to the information policy of the state in the context of modern challenges.

A separate platform brought together public relations specialists. Under the guidance of strategic communications expert Mikhail Rubinstein, the participants considered the application of artificial intelligence in content marketing and the planning of communication strategy. Business coach Elena Polisadova analyzed the capabilities of AI for content creation, and PR Director of the Ascona group of companies Larisa Malysheva shared approaches to the formation of a communication and budget plan for 2027 in difficult economic conditions.

Two more sections were addressed to women leaders and media educators. Internet marketer Pavel Beskhitrov spoke about the use of neural networks for the development of a personal brand and promotion in social networks. Meanwhile, a team of business coaches of the Institute of Economics and Tourism of VlSU held a lesson on organizing the work of media teams, assigning duties and motivating employees.

The main event of the Congress was a plenary session dedicated to the development of neural networks and information security. Yulia Mokhova, Director General of Mokhova Communications Agency and member of RASO International Committee, presented a report on four key threats to the communications sector: artificial intelligence, fakes, distrust and chaos. Co-founder and head of the analytical agency “Smyslography”, candidate of sociological sciences Olga Vasilyeva presented a study on how the responses of neural networks turn into an independent source of information and what new tasks it creates for communication specialists.