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Technology

Disney has signed a contract with children's YouTube channel Like Nastya

Disney has entered into an agreement to produce and co-develop content with the creators of children’s YouTube brand Like Nastya. Deadline reports.

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Disney has entered into an agreement to produce and co-develop content with the creators of children’s YouTube brand Like Nastya. Deadline reports. For the popular channel, this is the first contract with a major media company.

According to the publication, the partnership involves the creation of an original animated series for Disney Jr. and streaming service Disney+. The contract also provides for the production of new game content for family viewing. Disney also receives the rights to distribute Like Nastya archives. The amount of the contract was not disclosed.

Like Nastya, which is supported by the family of 12-year-old Russian Anastasia Radzinskaya, now living in the United States, is one of the largest children’s YouTube projects with a combined audience of 450 million subscribers. Like Nastya has 25 channels in 22 languages. The total number of views is 275 billion.

Andrei Kelekeev

Source: Коммерсантъ ↗

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