Reshetnikov compared dependence on digital platforms with serfdom
If an enterprise is tied to a platform that keeps a customer base and does not have the ability to transfer the product card to another platform, then this is similar to “serfdom”, the minister said
The complexity of the transition from one digital platform to another can be compared with serfdom, Minister of Economic Development Maxim Reshetnikov said at a session within the framework of the Day of Platform Economy. The event was broadcast by the National Center “Russia”, where the session was held.
The second fork I would define is platforms and data. Because here Maxim Stanislavovich [Oreshkin] correctly pronounced the term “feudalism”. And I would use another term from the same era - the question is not feudalism, but perhaps more serfs. We are not against the fact that there are no “feudal lords”, we are for the fact that there are no “serfs”, – said Reshetnikov.
The minister said that when an enterprise is tied to a platform that holds a customer base, all the “leads”, and does not have the ability to transfer the product card to another platform, then this, in his words, is “modern serfdom”.
A lead on any platform, CRM system or service is a potential customer who has shown interest in a product or service and left their contact details.
“Therefore, we need to think about this, how to make this data transfer, portability, without destroying, of course, the incentives of platforms to invest,” he said.
On October 1, the platform economy law came into force. Now the platforms are obliged, in particular, to check sellers, notify partners about changes in the terms of contracts and discounts, create a mechanism for pre-trial settlement of disputes and ensure communication between the buyer and the seller on the return of goods. The register of intermediary digital platforms, which are subject to the requirements of the new law on the platform economy, includes 13 companies.
To be included in the register, the average daily audience of the platform for the past year must be at least 100,000 Russians, and it must have at least 10,000 partners who have made at least one transaction per year, or the total value of transactions must exceed ши50 billion.
