Eurasian Strategic Alliance: Communications, Projects, Industry Platforms
The Eurasian Strategic Alliance (ESA) is a St. Petersburg communications agency and production center. The company works with media, events and industry awards to help businesses, experts and professional communities find common ground. ESA’s mission is to foster a healthy business environment and promote industry best practices. The Alliance adheres to the principles of openness, expertise and partnership, and its goals are to support integration processes, develop professional communities and popularize achievements in key sectors of the economy.
ESA’s portfolio includes projects of different directions. The Agroforum – the International St. Petersburg Agroeconomic Forum – is organized jointly with the Assembly of the Peoples of the World and the Assembly of Resource and Energy Saving and is dedicated, among other things, to resource- and energy-saving technologies in the agro-industrial complex. The Russian Jazz Assembly is a music festival that the EPA supports as a production center: the general producer is Sergey Zelenkov, the president is violinist Alexander Yakushev. The Resource and Energy Saving Assembly (AREC) is a non-profit alliance that collects and broadcasts the experience of implementing savings solutions in industry and transport.
A special place is occupied by the Eurasian Prize "Assemblies of Motorists". It was established in 2025 by the expert community and the radio broadcast of the Assembly of Motorists (VTRK, Mayak) and the EPA. The award is conceived as an expert platform that brings together the best ideas and practices of the automotive sector of Eurasia. The award is not about cars, but about the people who make, service and sell them. In the first year, more than eighty diplomas were awarded in two dozen nominations – from motorsport and retro cars to car service stations, tires and autoinfluencers. Winners of the award become members of the expert club and get access to broadcasts and pages of industry media. The award cooperates with ROAD, RAF, the Union of Auto Service Services, St. Petersburg CCI, Komsomolskaya Pravda, RBC, Kommersant, Vedomosti, other media. In 2026, their laureates in special nominations will be chosen by the Union of Autoservices, AKAR North-West, SIP CCI, the magazine "Driving". The solemn ceremony of awarding the winners of the Second Eurasian Prize “Assembly of Motorists” will be held on November 18, 2026 in the Aurora Concert Hall.
There is a professional team behind ESA projects. General Director of the Eurasian Strategic Alliance Agency Yulia Zelenkova, Chairman of the Award Organizing Committee and ideologist of a number of initiatives Sergey Zelenkov, who also heads the AREC. ESA’s partners include industry associations and business and public media. Plans for the future of the ESA are related to the scaling of already launched projects and the creation of new ones.
