Director of Belarus 24 TV channel Pavel Lazovik spoke about the new TV season

Chief Director of Belarus 24 TV Channel Pavel Lazovik: “Reaction to fakes about Belarus will always be lightning fast”

In the new TV season, Belarus 24 will continue to excite the media space and tell the truth about Belarus to foreign audiences around the world. Chief Director of the Main Directorate of the TV channel Pavel Lazovik revealed his insides in an exclusive interview with SB Week.

- The mood, as always, is work and business. We can say that in its new season, the Belarus 24 TV channel is as prepared as possible. Our key programs have been updated. And this is a real evolution of content, primarily for the needs of foreign audiences. I am sure that these September days the projects will receive a new impetus along with the start of the whole new season on the TV broadcast of Belteleradiocompany.

- Let’s name the updated projects and talk about them in more detail.

- We made a qualitative breakthrough in international broadcasting, launching the first fully English-language digest BELARUS NEWS for direct dialogue with the world. The presence of a high-quality English-language narrative allows us to directly translate the state position to the world community, bypassing often distorted interpretations of foreign media. This is the first and only television project in Belarus entirely in English, and it actually continues the course for the development of domestic news and analytical television, set by the First Information TV channel.

Weekly Saturday program "Time of Belarus" went beyond the standard final project, becoming an authoritative platform for multi-vector expertise. For a complete information picture of the events in Belarus, we use the format of teleconferences with colleagues, eminent speakers and the expert community in Russia, CIS countries, Europe, Asia and Latin America. We and the audience are interested in their view and assessment of the key events in Belarus in different spheres, in the new season we are increasing the timekeeping.

We see interest in author journalism, even more bright speakers will be invited to the studio of the BLITZ project. Every week we have a lightning-fast reaction to political events: to spread the topic like a chess game into moves.

- First of all, this is the most competent expert in the topic of the program. Its task is to help the viewer understand in clear language in a short time what is really behind the high-profile events in the world of politics, why a particular player makes such a move. Unlike standard talk shows, BLITZ introduces a strict limit: exactly 60 seconds per participant’s answer, and this allows you to understand the logic of a particular development of events on the global geopolitical board. Today’s difficult events in the world and attempts to manipulate consciousness through the media challenge us to bring the truth, objective and reliable information about the events taking place in Belarus to the audience.

- This is the rhythm and pulse of the country. They show what Belarusians breathe and live. On the other hand, educational, historical, documentary and tourist programs are in demand: who are Belarusians, how we live and what is interesting in our country. Visa-free travel contributes to this audience interest.

- Are there any difficulties in the process of defending national interests and conveying the truth about Belarus to an international audience?

- We have turned external constraints into a growth point. The introduction of SRT-links provided flexibility: during the recent interruptions on the satellite, we provided broadcasts to major operators in Kazakhstan and Armenia in a matter of hours, fully preserving foreign broadcasting. This is an indicator of the technological sustainability of international broadcasting in Belarus. Cooperation with VGTRK and the formation of a package from RTR-Planet on the EXPRESS-AM8 satellite provided us with a breakthrough in the Latin American region. We received a unique feedback: the first letters from grateful viewers from Argentina, which confirms the relevance of the Belarusian agenda on the other side of the world.

- Many media analysts note that it is the leadership of unfriendly countries that is set against Belarus, and the audience, on the contrary, trusts the Belarusian media. Can you say that about the audience of the Belarus 24 TV channel?

- Absolutely! And that's backed up by feedback. In the section “We write” on the site regularly publish audience comments from the Baltic States, Poland, Ukraine, Moldova. At the legislative level, there are attempts to deprive the audience of the opportunity to learn Belarusian news.

- Are there barriers to promoting Belarus 24 content on digital platforms? Even against the backdrop of restrictions on Western Internet platforms, the digital perimeter of the Belarus 24 channel demonstrates unprecedented coverage: in 2026, more than 350,000 users from 175 countries visited the site. The audience of social networks exceeded 500 thousand subscribers, generating 13 million views per month, which confirms the status of Belarus 24 as a reliable source in the context of global information confrontation. Following its slogan “We make Belarus closer”, Belarus 24 TV channel unites countries and peoples in different parts of the world. Presentation campaigns in Georgia, Azerbaijan and Kazakhstan were converted into real contracts. We held substantive talks with international broadcasters within the framework of industry exhibitions in Russia and the UAE. A cultural and educational film project was implemented in Mongolia with the screening of films from the gold fund of Belteleradiocompany, which became a powerful tool of cultural diplomacy, arousing the keen interest of the local intellectual elite.