Tula attractions have gained 18 million views in China

The Tula region continues to promote its tourist routes abroad and attract travelers from China. On Friday, November 13, representatives of the region presented tourism products and promotion strategies in foreign markets to the expert council of the international program “Open Your Russia 2.0”, the press service of the regional government told MK in Tula.

The program was organized by the Center for Strategic Research, the Agency for Strategic Initiatives and the Ministry of Economic Development of Russia. The presentation was the end of several months of preparation. The results of the selection and the list of finalist regions will be announced on December 14.

Deputy Minister of Economic Development of Russia Dmitry Vakhrukov noted that this year the participants had to change the approach to the development of tourist routes. According to him, foreign guests do not focus on the administrative boundaries of the regions and often plan one big trip around the country. Therefore, interregional offers are becoming more competitive, combining the sights, impressions and opportunities of several territories.

24 teams participated in the educational program. About 200 academic hours of classes, workshops and consultations were held, and more than 250 representatives of the industry gained experience in promoting tourism products abroad. Recommendations on working with foreign markets were given to participants by over 120 representatives of the tourism business from China, India, Turkey, the UAE and Vietnam.

The development of international tourism remains one of the directions of the national project “Tourism and Hospitality” and the regional strategy for the development of the industry, which was updated on behalf of Governor Dmitry Milyaev.

The Minister of Tourism of the Tula region Elena Martynova said that the region made promotion in China a priority. For the reception of foreign guests, the necessary infrastructure is being developed here: two hotels have already been certified, tourist navigation systems are being created.

Acquaintance with the Tula region suggests starting with its main attractions. Tourist routes include the Tula Kremlin, the Museum of Weapons, Yasnaya Polyana, Kulikovo Field and the production of famous gingerbread. The region also hosted familiarization groups, including tour operators and travelers from China.

One of the results of this work was the reference tourist route Discover Russia "Tula". Arms capital”. After the fall trip, Chinese bloggers posted videos about the region that garnered more than 18 million views and more than 830,000 reactions on social media.

In early November, before the Moscow protection of projects, tourist offers of the Tula region were presented in Blagoveshchensk. The meeting participants discussed ways to increase the flow of guests from China, adapt routes to the needs of foreign audiences and implement the China Friendly standard.

Their recommendations for media promotion were shared by the chief editor of the RT broadcasting service in Chinese Sophia Melnichuk and the guide-interpreter, blogger Dmitry Dobrolyubov. His author's videos about Tula have already gained more than 6 million views.

The program ended with a meeting with representatives of the Chinese tourism industry. They noted the convenient location of the Tula region near Moscow and the variety of interactive entertainment. In addition, the participants made a business visit to the Chinese city of Heihe.

Earlier, MK in Tula told about a visit to the region by Chinese journalist and blogger Fang Fei, his wife Valeria Ryazantseva and his son.

The family visited the Tula Kremlin, the Museum of harmonics of grandfather Filimon, the gingerbread factory, in Yasnaya Polyana and the Museum of Weapons. Guests got acquainted with local crafts and cuisine, and also started preparing videos about the trip for the Chinese audience.

The visit was organized with the support of the Tourism Development Agency of the Tula region in the framework of attracting foreign travelers.