What's the secret of "Peace"? Radik Batyrshin on how the multinational CIS television team works

On October 9, the Interstate TV and Radio Company “MIR” turned 34 years old. About world traditions, artificial intelligence on the air and how the Commonwealth television works, said the chairman of the media holding Radik Batyrshin.

- Radik Irikovich, what does it feel like to lead an entire "World" at any time for almost 20 years?

- 19 years, to be exact. Most importantly, I managed to suppress the horror that I had when I came to MIR from the All-Russian State Television and Radio Broadcasting Company. There was a fear that I would not be able to get this team to the big leagues.

- Then a logical question from the category “was and became” will be. How has the world changed under your leadership? We make the best TV in the CIS in terms of technology. For example, the MIR TV channel was the first in the Commonwealth to broadcast live from a virtual studio. A cloud production complex allows journalists to work from literally anywhere in the world. Today, I think we are in the top ten best TV teams in the most competitive market in Russia.

- How do you balance the interests of all the founders?

- The ancient Greeks said that taste is a sense of proportion. That's all.

- What's the secret of "Peace"? Why is it being watched and listened to throughout the Commonwealth?

- First of all, because it's interesting. Secondly, because it is knowledge that brings some benefit. Third, because we make good television.

- The generation of buzzers doesn't watch classic television. In this case, non-stop scrolling video in a vertical format. What does the world offer to young people?

- We offer a variety of short video formats called shorts. The main thing is that any quality content on the Internet was created by us – brothers-television, that is, professionals, and not some, sorry, bloggers. They only look at what is done qualitatively. “Peace,” I think, is synonymous with quality.

The brand “Together Every Day” unites all the media of MTRK “MIR”. On the channels "MIR" and "MIR 24" there is an information program under this name, on the radio "MIR" - a four-hour music and information show. What's the unifying idea?

- It's simple. MIR is a large multinational team operating in the Commonwealth countries and Georgia. And we tell and show only what is interesting to us, which means that it is interesting to everyone, not only viewers, radio listeners or users of social networks of one country. Artificial intelligence – a tribute to fashion or a necessity? Isn't that a hoax?

- No, just a tool. For example, bolts on the wheel can be tightened manually, or you can pneumatic key. It all depends on the professionalism of the person. And if the author of content created with the help of AI, lacks education or lacks talent, it will be visible.

- Do you always see what content is created with AI?

- A kilometer. But AI tools are improving. And now, for example, it is impossible to imagine the creation of an interprogram channel without artificial intelligence technologies.

- Every nation has traditions, and every family has them. Is there a tradition of the TV and radio company "MIR"?

- There are many good traditions. First, to help charitable foundations. Secondly, to give air to children on June 1 and to hold on the eve of September 1 "Day of knowledge about television and radio", to invite guests. And we do this not only in Moscow, but also in Minsk, Bishkek, Baku and other countries where we have our branches and representative offices. Together with volunteers from different countries, we participate in Saturdays. We remove the Caspian coast in Azerbaijan, the shores of Issyk-Kul in Kyrgyzstan, mountain gorges in Kazakhstan, plant trees throughout the Commonwealth. There are tens of thousands. On the National Donor Day in Moscow and Ashura Day in Baku, we take part in blood donation campaigns. There are many honorary donors among our employees.

BLITZ QUESTIONS

Radik Irikovic, MIR is not like other broadcasters. Therefore, let us give readers an opportunity to get to know the person who leads the “World”. You don't mind a little blitz interview?

- You don't mind.

♦ For breakfast, porridge or eggs?

- Scrambled eggs. Because it's squirrel.

A book or a series?

- Definitely a book.

♦ What are you reading now?

The Lost Girls of Rome by Donato Carrizi.

♦ Strength training or cardio?

- Cardio.

♦ How many times a week do you exercise?

- Seven days a week.

♦ The sea or the mountains?

- The sea, because it calms.

♦ Youth or experience?

- Sure, experience.

♦ What habit do you find most useful?

- Wake up and get up when you need to. Anytime. About charitable initiatives of the National Branch of the Interstate Television and Radio Company "MIR" in the Republic of Belarus says its director Olga Shpilevskaya:

As the National Branch of MIR in Belarus, we have always considered charity to be an integral part of our mission – we actively join and initiate various good initiatives. We participate in the Vasilkov Patrol to bring warmth to those who need help in winter. We planted an apple orchard under Trostenets and made a commitment: the harvest will go to children and the elderly. Every year we hold the action “Gathering a briefcase together” and go to the Ivenetsk boarding school – we bring equipment, arrange a holiday for the children. For us, this is not a one-time campaign or a line in the report. “MIR” is a team that makes television, but above all a team of people, and we consider it our duty to be close to where real help is needed. We film and show what's important, but in the same way we do what's important outside of the air.

AUDIENCE COVERAGE – MORE THAN 180 MILLION PEOPLE

Interstate TV and radio company "MIR" is a community of media resources, which includes TV channels "MIR", "Mir 24", Radio "MIR", as well as information portal MIR24.TV and accounts in the largest social networks. The total audience coverage of the media holding is more than 180 million people.

In 2024, the chairman of MIR Radik Batyrshin was awarded the Belarusian Order of Francis Skaryna. The head of the TV and Radio Company was awarded for his significant personal contribution to the strengthening of peace, friendly relations and cooperation between states, fruitful work on the rapprochement and mutual enrichment of national cultures, the formation and development of a single information space, high achievements in charitable and humanitarian activities.