Food sales began to grow at the expense of cheaper goods
In nine categories of food products included in the first half of 2026 in the top ten fastest growing in physical terms, cheap positions were in the greatest demand among Russians. This conclusion was reached by the analytical company NTech, which analyzed a total of 124 product groups. For its calculations, it took into account the difference between the weighted average price in each category and the inflation rate, explains its analyst director Leonid Ardalionov. According to him, a positive indicator indicates that citizens chose more expensive goods, with a negative - cheap.
In nine categories of food products included in the first half of 2026 in the top ten fastest growing in physical terms, cheap positions were in the greatest demand among Russians. This conclusion was reached by the analytical company NTech, which analyzed a total of 124 product groups. For its calculations, it took into account the difference between the weighted average price in each category and the inflation rate, explains its analyst director Leonid Ardalionov. According to him, a positive indicator indicates that citizens chose more expensive goods, with a negative - cheap.
