The head of Avto.ru described the scenario of the return of European brands to the Russian market // Zaretskaya: European car brands will re-enter the Russian market

The economic recovery of the entire industry is possible if European car brands return to the Russian market. This was stated in an interview with “Kommersant” the head of “Auto.ru” Ksenia Zaretskaya.

According to Ms. Zaretskaya, this process will be very interesting to watch, including due to the fact that dealers in Russia are bound by contracts with Chinese brands. “They have their own style of brand and business management. Obviously, everyone is bound by contracts, the head of Avto.ru explained.

In these conditions, it should be understood that the “Europeans” will not return, but re-enter the Russian market, added Ksenia Zaretskaya. Factories of European brands are now in a completely new formation, and to carry cars from abroad is not interesting, because with all payments they will cost the same as now, said Ms. Zaretskaya.

“Construction of the assembly line taking into account current localization requirements takes 3-5 years. For Europeans, entering the Russian market from scratch – with marketing, factories, people – is a huge challenge. Teams during this time shuffled and dispersed in other places, — said the head of “Avto.ru”.

Ksenia Zaretskaya noted the restraining of demand for Korean, Japanese and European brands due to the high cost. “If conditions are created to reduce the price of such brands, of course, the market will revive strongly due to delayed demand,” said Ms. Zaretskaya.

Read more in the interview with “Kommersant” the head of “Auto.ru” Ksenia Zaretskaya.