More than 4 billion rubles left Novosibirsk in beauty salons in 2026

Residents of the Novosibirsk region spent 4.2 billion rubles on beauty services. This information was provided by Novosibirskstat. In 2025, total spending on hairdressing and cosmetic procedures in the region reached 7.2 billion rubles. This year the trend continues.

For the first seven months of 2026, the volume of beauty services exceeded 4.2 billion rubles, which is 3.1% higher than the same period last year.

If the dynamics does not slow down, then by the end of the year the region may set a new maximum. Such figures suggest that visiting specialists has become commonplace for local residents. They do not intend to refuse such services.