Novgorod residents were told that timers on sales make them spend money

The countdown timer and the words "two pieces left" cause buyers to lose control of themselves during sales. This was told by psychologist Lilia Gladkikh, writes NEWS.RU.

According to the expert, such tricks of sellers transfer the human brain from logic mode to panic mode. When the customer sees a message about a limited amount of goods, the control intercepts the amygdala, the emotional center of the brain. The prefrontal cortex, which is responsible for rational analysis, is shut down. The psyche demands immediate pleasure and avoid the annoyance of lost profits.

The general atmosphere of excitement only exacerbates this stress. However, the euphoria of acquisition does not last long. When emotions subside, a person soberly assesses the purchase and often realizes that the thing he does not need, did not live up to expectations for quality or was not originally included in the plans. The hype only artificially creates the illusion of high value.