Shows have become the last hope of the luxury industry

In Milan started showing new collections of the largest fashion houses. For many manufacturers of clothing and accessories, this Fashion Week has become an important platform for attracting buyers after a prolonged decline in demand for luxury goods.

According to analysts, consumers increasingly prefer to spend money on travel and recreation instead of expensive bags, clothes and jewelry. Against this background, the largest market players are investing in store upgrades and exclusive offers for customers.

Experts say the industry has to find new ways to retain its audience. Brands expect that high-profile shows in Milan and Paris will help return the interest of buyers to luxury goods.

The collapse of the former global nuclear order has begun