Sales of women's clothing in Chelyabinsk increased almost one and a half times

In the summer of 2026, sales of women's clothing at Avito in Chelyabinsk increased by 45% compared to last summer. Men’s clothing was bought 27 percent more often. Such data are provided by site analysts.

Among women's things, dresses, outerwear, jackets and costumes were in great demand. In terms of popularity of brands ahead were Zara, Karl Lagerfeld and Lime. At the same time, Lime showed one of the highest growth rates: the number of sales increased by 79%, the average price of a thing amounted to 2700 rubles.

Befree clothes were bought 65% more often, on average for 900 rubles, Adidas – 61% more often, for 2400 rubles.

Women's shoes added 30% to last summer's figures. Chelyabinsk residents often chose sneakers, shoes and sandals, and among the popular brands were Ecco, Guess and Nike. Sales of MAP Travel shoes increased fourfold, the average price reached 3700 rubles. Guess growth turned out to be threefold with an average price of 4200 rubles, Puma - twice, with an average price of 2000 rubles.

In men’s wardrobe, buyers often paid attention to sweaters and T-shirts, outerwear and jeans. Nike, Adidas and Diesel led the way. Sales of Dolce & Gabbana increased significantly – four times, with an average price of 4000 rubles. Diesel tripled, Levi's doubled.

Among men’s shoes, the share of sales was led by sneakers, sneakers and shoes Nike, Adidas and New Balance. Shoes Raf Simons began to buy three times more often, on average for 6200 rubles. Converse sales increased by 34%, Faraday - by 18%.

All figures relate to sales on Avito, not to the entire clothing and footwear market of the city.