The crossed out price was the main provocateur of impulsive purchases on marketplaces from Vladimir
In order not to fall for these tricks, Svechnikova advises to keep goods in the basket for two days, turn off notifications and delete the saved card.
The main technique of online sites, which forces you to spend unplanned money, is the crossed out price. When a new amount appears next to the old amount, the buyer perceives the difference as a personal gain. This was told by Sophia Svechnikova, assistant of the department of state and municipal management of the Plekhanov REU.
The same effect is caused by the threshold of free delivery, due to which an extra position is sent to the basket, and burning points. According to the expert, most emotions take over when buying cosmetics, clothes, kitchen trifles and accessories for equipment cheaper than a thousand rubles. Marketplaces in addition removed the main barrier – the feeling that parting with money: payment with a tied card is one touch.
In order not to fall for these tricks, Svechnikova advises to keep goods in the basket for two days, turn off notifications and delete the saved card. Spontaneous desires should be allocated a fixed amount from a separate debit card. It is useful to apply to purchases and the mechanism of the cooling period, which banks use when issuing large loans.
Those who tend to buy impulsively, it is better not to have credit cards with free cash withdrawals, shared store cards and limits above monthly income, the expert stressed.
