Sports brand On signed a contract with Mbappe and opened a football branch

Swiss sports equipment brand On, which specializes in the production of running shoes and dresses several top tennis players, opened a football department. The global ambassador of the company was Kylian Mbappe, one of the main stars of the species.

Financial details of the brand’s deal with the forward of Real Madrid were not disclosed. The company said in a release that Mbappe would "work directly with product developers." The world champion, world champion in goals will take part in testing clothes and shoes.

The Financial Times reports that the first On football boots are due to be released in 2027. After that, the company plans to move on to the development of form sets.

For the sake of cooperation with On, Kylian Mbappe ended the partnership with Nike, who sponsored the footballer since childhood. Kilian’s journey with Nike began when he was nine years old. We are proud of what we have achieved together, both on and off the field. We wish him further success, the company said in a statement.

The director of the football department of On became Thierry Henry - another world champion in the French national team. It said he worked on "all aspects" of the brand's expansion into the football market.

At the beginning of this decade, On entered the tennis market. This happened shortly after the owner of 20 Grand Slam titles Swiss Roger Federer became an investor in the company in 2019. Among the clients of On, the former first racket of the planet, the six-time champion of the majors of Poland Iga Schwöntek and the fourth world ranking American Ben Shelton, less than a week ago reached the first in his career finals of the Grand Slam tournament.

Arnold Kabanov