Bloomberg found out how the new CEO of Apple plans to rebuild the company

The new CEO of Apple Inc. John Turnus intends to reorganize the company to accelerate product release, expand the range and create a more compact organization with a greater emphasis on engineering work. This writes Bloomberg, citing sources familiar with the discussions.

The article notes that Ternus wants Apple to rely less on the traditional schedules of spring and autumn product releases. He plans to abolish some mid-level positions to reduce the number of levels between engineers and senior management.

Bloomberg writes that Apple, according to Ternus, must produce products faster and experiment to remain competitive in the era of artificial intelligence.

Sources say that Apple is already trying to cut costs. In addition, Ternus is also looking for new sources of revenue and ways to make more profits from existing products, especially as the company's service business slows.

Next year, according to Bloomberg, the company plans to release Airpods with cameras, the first smart glasses and a redesigned iPhone in honor of the 20th anniversary of the gadget. In this regard, Ternus is reviewing the timing of the announcements.

Employees of the company said that the new CEO plans to make the company release products more often - throughout the year. However, it can take years to change established practices.

As for employees, the company has already conducted a series of layoffs in various teams. The cuts affected divisions related to Siri, the Vision Pro headset and AI software engineering. The layoffs also affected a group of developers from Fitness+, which was engaged in the development of audio versions for their training.

Turnus also studied how AI could accelerate product development and replace existing workers. Some employees expect layoffs to be possible later this year or early 2027.

John Ternus officially took over as CEO of Apple and joined the company’s board on September 1. He is 50 years old, the same age as Tim Cook when he replaced Steve Jobs.

Apple announced the transfer of powers on April 20. The Board of Directors decided unanimously. Cook called the successor a "visionary" executive with an "engineer's mind" and an "innovator's soul.".

Ternus joined Apple in 2001 and grew from a rank-and-file engineer to a top executive. Before heading the company, he was responsible for the entire hardware business.