Folk masters - the pride of the Perm region

In the administration of the governor, in a solemn atmosphere, diplomas on awarding the honorary title “People’s Master of the Perm Territory” were awarded to five artisans of the Kama region. Weaver Natalia Karimova from Tchaikovsky district, blacksmith Anton Kiryakov from Kungur, weaver Maria Marteva from Kudymkar, woodworking master Dmitry Storozhev from Kudymkar, ceramist Evgeny Fadeeva from Solikamsk received diplomas confirming the high level of their skills, from the hands of the first person of the Perm region, Governor Dmitry Mahonin.

The awarding of the honorary title “People’s Master” is one of the measures to support folk art crafts, which operates in the Perm Territory. This good tradition of the Kama region has been more than ten years. By November 11, 2026, there were 159 Folk Masters in our region. They have now added five more to their ranks. 164 People's masters, representatives of the sphere of manual labor, those crafts that existed in the Perm Kama region: processing wood and metal, folk paintings and weaving, work with birch bark, clay, textiles. They support the tradition that came to us from the depths of centuries. It is they who hold a high professional bar. It is to them that many and many aspire to classes today to learn the basics of manual labor.

Manual labor is once again at the peak of interest: as the basis of the creative economy, as an opportunity for live communication, as a point of growth of all kinds of collaborations, as something that marks regional and, more broadly, national identity. So the desire to become a People's Master is due to our time.

The wording for the title is as follows: "For the most talented works of decorative and applied creativity, the preservation of regional traditions in the methods and methods of their manufacture, creative individuality and originality, high artistic level of work, active activities to promote folk art, training and education of students, the creation of a creative school.".

The transfer of the craft to students is one of the mandatory conditions for awarding the title of “People’s Master of the Perm Territory”.

“Teaching has a special place in my life. It is with great pleasure that I share my experiences with children and I enjoy having a dialogue with these curious living souls. I teach children, and they teach me, this is a healing symbiosis. Children reveal their individuality in classes, and adults, getting into my clay world, become children, - this is how ceramic artist Evgenia Fadeeva from Solikamsk describes classes with beginners.

Since 2021, a unified system of support measures for NHP has been operating in the Perm Territory: the Comprehensive Plan for the Development of Folk Art Crafts of the Perm Territory. The operator and regional methodical center is the Perm House of Folk Art “Gubernia”, which works together with federal colleagues, the State Russian House of Folk Art named after V.D. Polenov, the scientific community, the Institute of Humanitarian Studies of the UrO RAS.

Among the support measures: training of masters (from increasing the level of professionalism to studying the methods of brand promotion), organizing participation in exhibitions, expanding the sales market, popularizing and promoting folk crafts. One of the projects that solve several important tasks of the industry is the regional souvenir line “Perm Curiosity”, the shops of which today operate in more than 10 territories of our region.

A comprehensive plan for the development of folk art crafts of the Perm Territory, designed until 2030, is being implemented with the support of the Administration of the Governor of the Perm Territory and the Ministry of Culture of the Perm Territory.