Nina Sytnik called the most common mistakes of businessmen

The new guests of the podcast “Yugopolis” was Krasnodar businesswoman, founder of the boutique agency “Directory”, financial expert Nina Sytnik.

Beginning businessmen should enlist the support of an expert council - this will help to avoid costly mistakes at the start, Nina Sytnik is sure. It is especially important to correctly approach two key issues: the choice of the organizational and legal form of business and the taxation system. According to the expert, it is extremely difficult to adjust these decisions later.

As the company grows, the approach to recruitment should be changed: at a certain stage it is better to have specialized specialists in the state. By this point, the entrepreneur already understands what tasks to solve and what kind of professional is needed in the team.

Nina Sytnik offers a curious look at crises: in her opinion, they are necessary for business. Moreover, the trigger may not be a global event – any internal fracture can become a point of growth. “Without crises, business will not be able to grow, as each crisis gives an impetus to development,” the expert emphasizes.

The anti-crisis manager helps to pass a difficult period. Its main value is in a special set of competencies: high speed decision-making, developed communication skills and specialized experience that distinguish it from an ordinary manager.

At the same time, Nina Sytnik reminds: a number of typical mistakes over time can lead to the closure of the enterprise. Therefore, attentiveness at each stage and reliance on expertise are important components of sustainable business development.

More details about current anti-crisis measures for business can be found on the podcast with Nina Sytnik on Yugopolis.