The advertising budgets of major Chinese companies in offline media decreased by 25%

The advertising budgets of the 50 largest Chinese advertisers in Russian offline media (TV, outdoor advertising, radio and press) in January-June 2026 decreased by a quarter compared to the same period in 2025 and amounted to 1.6 billion rubles. excluding VAT. This follows from the assessment of the advertising group Group4Media based on Mediascope data, which is available to Vedomosti.

Ведомости

Published Sep 30, 2026

The advertising budgets of major Chinese companies in offline media decreased by 25%

Source: Ведомости ↗

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EIA Staff

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EIA Staff

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The advertising budgets of major Chinese companies in offline media decreased by 25%

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