The growth rate of the advertising market continues to slow down
The volume of advertising in traditional media channels (TV, Internet, advertising outside the home, radio and the press) in January-June 2026 increased by 4% compared to the same period in 2025 and amounted to 560.3 billion rubles (hereinafter excluding VAT). This assessment was given to Vedomosti by Okkam Chief Operating Officer Daria Kurkina. The growth of advertising budgets by 3-6% in traditional media was also recorded by SkyAlliance media director Andrei Runov and ADV audit and analytics director Kamil Khadjiakhmetov. Absolute indicators they did not disclose.
The volume of advertising in traditional media channels (TV, Internet, advertising outside the home, radio and the press) in January-June 2026 increased by 4% compared to the same period in 2025 and amounted to 560.3 billion rubles (hereinafter excluding VAT). This assessment was given to Vedomosti by Okkam Chief Operating Officer Daria Kurkina. The growth of advertising budgets by 3-6% in traditional media was also recorded by SkyAlliance media director Andrei Runov and ADV audit and analytics director Kamil Khadjiakhmetov. Absolute indicators they did not disclose.
