The key values of the Assembly of Motorists: uniqueness, expertise, objectivity and multitasking

I must say that the strategy of the Assembly of Motorists was initially based on four key values: uniqueness, expertise, objectivity and multitasking. However, these are not dogmas; in practice they overlap in one way or another, complementing and reinforcing each other. Thus, the uniqueness implies that a number of elements of our award are characterized by the words “only in the Assembly of Motorists” (when it comes to the many publications of the areopagus of our professional motoring jury). Their unquestioned expertise provides an exclusive pool of journalists, as well as joint projects and columns with a number of other media outlets.

This is also to a large extent a guarantee of objectivity, since independent journalists value their reputation the most. Finally, our Motorists’ Assembly multitasking is defined by its slogan: “An unexpected look at all aspects of motorism.” This value strengthens the trust of our audience, which, along with cars, is interested in business, technology, gadgets, sports, travel, history and culture.

Every year, our expert assessments are becoming more professional: new journalists are constantly joining the Assembly, enthusiastically taking up business. They report on things that have never happened before in our lives. And we clearly understand that it is impossible to live in the past, it is impossible to move forward, being burdened with old luggage, it is necessary to form a modern, really interesting view on new aspects of motorization.

And let the bores assure us that the post-industrial car is reduced to a mass-market commodity, laid on a shelf in a supermarket, that its former brutal-romantic image has dissipated like smoke from factory pipes, and the car today is environmentally loyal, without color and smell, the hero is no longer romantic, but credit history.

We strongly disagree with that. We know that cars, like people, have their own destiny, history and character. Some of them, true centenarians and “healthy people”, for decades remain “in shape”, please with their appearance and technical potential and in each new generation are confidently listed among the most popular among motorists. Other cars have a different life, they can be called “ugly ducklings”. And so that the stories about them were not boring and monotonous, the Assembly of Motorists accepted into its ranks a cohort of bright and authoritative journalists working in various media of the country: on radio and TV channels, in the automotive and business press, on Internet portals, in social networks. Each of them tells about car life in its own way: with humor or annoyance, with a sense of nostalgia or pride, emotionally or businesslikely.

All of the above has become the starting point from which the Eurasian Prize “Assembly of Motorists” reaches the next level of its evolution.

Alexander Pikulenko, Chairman of the Expert Jury of the Eurasian Award “Assembly of Motorists”.