The head of MAMT predicted a decrease in prices for theater tickets

The Stanislavsky and Nemirovich-Danchenko Musical Theatre (MAMT) plans to reduce ticket prices amid falling purchasing power of the population. This was stated by the head of the theater Andrey Borisov on the air of the program “Tamantsev”. In the end, RBC.

“We are fighting for the viewer. Moreover, now, since the economy is in a rather difficult situation, I say so softly, purchasing power sags. I'll lower the prices. And others will reduce, because people will not be able to buy it (tickets — RBC), Borisov said.

According to him, despite the full halls of the MAMT, the situation in other Moscow theaters is alarming.

“We are a thousandth theater. I have full halls now, but I look at a certain perspective, I watch other theaters, and we see semi-empty halls in some theaters. And in Moscow, this is happening, not somewhere in the regions, the head of MAMT added.

As previously reported by the Ministry of Culture, the revenue of Russian theaters from events in 2025 increased by 18.2%, to 59.4 billion rubles. At the same time, the number of viewers increased by only 3.5%, to 44.3 million people.

At the same time, according to Ticketland ticket service, the average cost of a theater ticket in 2025 increased by 7%, to 2.4 thousand rubles. In the new theatrical season – from September 2025 to May 2026 – ticket prices in Moscow increased by 15% in annual terms. Market participants associate the rise in price, including with the growth of production costs.