VTB described the portrait of the user of the “Pushkin card”

Among the owners of “Pushkin cards” the most 17-year-olds: since the beginning of 2026, they issued more than 1.15 million cards. This was reported by RBC press service VTB.

In second place in the number of issued cards - 16-year-olds (1.12 million), the third - 18-year-olds (1.06 million). Since the beginning of the year, the bank has issued more than 7.8 million Pushkin cards for users aged 14 to 22. According to VTB, every second young person in this age group uses the program.

Since the beginning of the year, the program participants have spent more than 8 billion rubles on cultural events, including 2.5 billion rubles. - for movie tickets. Among the regions in terms of coverage of the target audience are Chuvashia (84%), Tatarstan (77%) and Orenburg region (76%).

The Pushkin Card has already become a familiar way for young people to plan leisure and discover culture in every corner of Russia over the five years of the program, said Pavel Tulubyev, head of VTB’s Transaction, Salary and Savings Products Department. According to him, the program helps schoolchildren and students to attend movies, theaters, museums and concerts more often.

The bank recalled that unused funds on the Pushkin card burn at the end of the year. Before that, they can be spent including tickets for events that will take place in 2027. Such purchases are paid from the limit of 2026 and will not reduce the new annual limit of 5 thousand rubles.

The Pushkin Card program was launched on September 1, 2021. It allows citizens of Russia from 14 to 22 years inclusive to attend cultural events at the expense of the state. Initially, 3 thousand rubles were charged to the card, from 2022 the amount was increased to 5 thousand rubles.

From January 1, 2026, VTB became the operator of the program instead of Post Bank. The funds can be used to purchase tickets for events included in the program, while the cinema is allowed to spend up to 2 thousand rubles. from the annual limit.