GEROPHARM and fitness community presented the federal project “Healthy weight”

GEROPHARM together with a network of fitness clubs launched the federal project “Healthy weight”, which became the first experience in Russia of combining a pharmaceutical manufacturer and players of the fitness market. The purpose of the initiative is to form a scientifically based view of weight correction in society and increase the level of medical literacy of the population.

As explained in the company, the project solves several tasks at once: it helps the audience to correctly perceive obesity, fights with common myths about weight loss and shows that effective work with excess weight is possible only under the supervision of a doctor.

The central element of the educational work will be the training of more than 7,000 fitness trainers. The program, prepared by leading endocrinologists, includes materials on the effect of obesity on metabolism and the cardiovascular system, an analysis of myths about modern means of weight correction and recommendations for achieving stable results using balanced methods.

Training video content will be placed on the digital resources of participating fitness clubs. In the videos, in accessible language, they will talk about the risks associated with excess body weight, and about the associated pathologies - in particular, type 2 diabetes, cardiovascular disorders and diseases of the musculoskeletal system.

The project clearly distinguishes between two motives: “I want to look slimmer” and “treat obesity as a chronic disease”. GEROPHARM emphasizes that obesity is a medical problem, not a matter of willpower, and its solution is possible only within the framework of an integrated approach with the participation of a doctor and escort specialists.

According to the Deputy General Director of GEROPHARM Marina Rykova, the increase in the number of overweight people increases the burden on the health care system. She noted that around drugs for weight loss, including Sejaro, many myths are formed: “Only a doctor can prescribe therapy, and self-medication is a serious danger.”.

She also explained: For many, the first contact is not a specialist, but a friend, coach or blogger. Therefore, we must give those to whom people come for support reliable knowledge and understandable tools for competent conversation. Our mission is to improve health literacy and help people not make decisions based on rumors and fear.”.

The project is supported by the world champion in combat sambo Ismail Magomedov, who became his ambassador. He is convinced that the path to a healthy body should be conscious, safe and based on scientific evidence.

The ultimate goal of Healthy Weight is to create a mature attitude towards obesity in society: without stigmatizing and devaluing people’s experiences, but also without simplifying the problem; with an understanding of the seriousness of the condition and the importance of decisions based on evidence-based medicine.