Halloween-2026: Google has named the most trendy costumes – from the killer unicorn to the Greek gods
Two weeks before Halloween, Google has already published its annual ranking of Frightgeist, a list of the most searched costumes
Who's top 10
First place goes to Buddy, a unicorn from the eponymous indie horror. Looks cute, but in fact is a deceptively benevolent character who has gone viral. In second place is the toy-anti-stress NeeDoh, and closes the three Nikki from the movie “Obsession”.
The top ten also included:
What else does Spirit Halloween recommend
The Spirit Halloween store chain also released its report. Trends include official jerseys and university jackets, images from the TV series “Off Campus” (for example, Ellie’s jumpsuit or Hannah’s costume), the heroes of “Toy Story” for the whole family, “KPop Demon Hunters”, superheroes and Greek gods with armor and soaring cloaks – inspired by Nolan’s “Odyssey”.
A separate category is tough horror: costumes in the spirit of viral Internet moments, for example, Async protective suit from Backrooms, or classic slashers like Billy Doll from Saw.
Paired images
Among the paired costumes most often looking for Cyclops and Jean Grey from the X-Men, as well as Nikki and Bear from the Obsession.
According to Google, the ranking is not based on the total volume of queries, but on what is gaining popularity right now – that is, what images people choose in the last weeks before the holiday.
