In the Northwest, Novgorodians read with children more often than others

Residents of the Novgorod region entered the top 5 regions of the North-West in terms of interest in children's literature. Most often, women read with children - they account for 59% of traffic, and the interest of dads for six months increased by 4%. Most often, children's books are opened online by Novgorodians 35-44 years old, rarely by people over 65 years old who prefer paper editions.

Residents of Novgorod are actively interested in children's literature. This is evidenced by the volume of traffic to sites with poems, stories and fairy tales for children, the press service of MegaFon reported.

As in most regions of Russia, women read with children more often. Moms and grandparents account for 59% of traffic. The interest of Novgorod popes for six months increased by 4%, and its peak fell on the holiday period: in August, traffic exceeded their usual monthly average by 14%.

Most often, children's books are searched for by Novgorodians aged 35-44 years. They account for 43% of traffic. Next are users 45-54 years (23%) and 25-34 years (20%). The share of those over 65 is 1%; analysts attribute this to the fact that older people prefer paper media.

Director of the company in the Novgorod region Ekaterina Orlova noted that it is easiest to choose literature for any age online, and those who do not like or cannot read from the screen, audio versions are available.

The five leaders of the North-West in terms of interest in children's literature included Karelia, St. Petersburg and Leningrad region, Kaliningrad and Murmansk regions. The Novgorod region was in fifth place.