National Tourism Agency to attract coffee shops to promote Belarus’ tourism potential

The National Tourism Agency (NAT) and one of the Belarusian coffee chains join forces to popularize the country's tourism potential - a corresponding agreement was signed in Minsk.

This step is designed to strengthen the information work carried out by the regulator of the tourism industry, with the help of a catering network of more than 130 coffee shops across the country, the NAT noted

- The signed agreement provides for the active information promotion of the tourism potential of Belarus and the formation of a space for bringing up-to-date information about landmarks and unique routes of the country to consumers. The joint plans include carrying out bright advertising campaigns, creative projects and collaborations, launching loyalty programs, as well as systematic integration of catering facilities into the modern system of tourist service.

The NAT added that the first significant step in the framework of cooperation will be a large-scale joint marketing and information project in the spring of 2027, dedicated to travel in Belarus. Its key mission is to unlock the tourism potential of the native land, increase the availability of information about tourist routes and involve the coffee industry in the development of tourism.

- As part of the spring collaboration, a limited series of coffee cups with thematic design, an exclusive menu of drinks with a regional flavor, as well as author’s tourist souvenirs and guides will be developed for residents and guests of the country, the national agency said. Guests from China will be more. Belarus presents tourism potential at international exhibition in Beijing