Sber launched the anniversary train in the Moscow metro
In the Moscow metro began to run thematic train dedicated to the 185th anniversary of the company
The train will operate on the line for six months. When moving towards the center of the station will declare SberKot, and in the opposite direction - Kusya. The cars outside and inside are decorated in branded green shades. The salons contain phrases dedicated to moving forward and new opportunities. Decor elements include numbers 185 and images of hearts with a fluffy texture.
The design of the train also used the works of participants of the AI art festival “Giga-Art”. The authors presented their own vision of Russia, rethinking the usual images and objects in artistic form.
In addition, with the help of GigaChat, you can get answers to informative questions about the history of the Moscow metro and the capital: for example, why the subway lines are marked with different colors, which stations opened first and how many rivers flow in Moscow.
“We are celebrating the company’s 185th anniversary by moving forward – literally.” Green has long been more than a color. It is a symbol of the energy of change, development and new opportunities. And the anniversary train makes this idea part of an ordinary day. A person goes about his business, and along the way meets with art, learns something new about the country and technology. It seems to me that it is such small discoveries that make every day unique, said Vladislav Kreinin, senior vice president, director of the marketing and communications department of the company.
Digitalization of transport infrastructure helps to expand the possibilities of non-cash fare payment. The SberTroika ticket system has already been implemented in more than 37 regions of Russia. With its help, more than 4 million transactions are carried out daily, and in some subjects the share of non-cash payments reaches 99%.
Anniversary events are organized in different cities of the country. The program includes projects aimed at the development of culture, sports, education and public spaces. Among them are festivals, open-air concerts and the improvement of urban areas.
