Travel portal with AI assistant tested in Belarus

In Belarus, a new travel portal with an AI assistant is being tested, which will help build routes and book accommodation, and a competition for the concept of a national tourist brand has started, Yulia Krasko, head of the strategic planning department of the National Tourism Agency, said.

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According to the expert, the development of tourism today is impossible without digitalization. The National Tourism Agency already has a website, belarus.travel, which has a lot of information about places to visit in Belarus.

In addition, at this stage, a new product is being tested - Smart City, created by the Center for Digital Development. Within its framework, a separate tourist portal will appear, which the National Agency fills together with developers. As Y. Krasko emphasized, this will not just be a reference platform, but a live and useful service with an AI assistant. It will allow you to set parameters and get ready routes, book accommodation and find places for snacks along the way.

The national contest “Image of Belarus” has also recently started. Posirk and adkryzzo. Both natural and legal persons can participate. The main goal is to develop a comprehensive concept of the country’s tourism brand: slogan, logo and general positioning, which will be associated with Belarus among domestic and foreign tourists. The prize fund of the competition is 22 thousand BYN, applications are accepted until November 1. More than 300 applications have already been submitted, Minsk and Gomel region are the most active.