In St. Petersburg, kids merge with the gray sky because of fashion

The popularity of neutral shades in children's goods is explained by their cheapness and versatility. However, as a member of the “Guild of Marketers” Anastasia Gukalova warns, such fashion can harm the development of children’s vision. The words of the specialist transmit 360.ru.

According to the expert, everyday elements of the wardrobe remain relevant for a long time, which allows mass-market manufacturers to implement them without large-scale sales of residues. Moreover, the use of light fabrics significantly reduces production costs. Neutral items are easy to combine with accessories, which contributes to an increase in the average check and encourages consumers to revisit the store.

Psychologists explain parents’ craving for monochrome as an attempt to reduce visual noise and control household chaos. It seems to adults that calm tones make life more orderly.

However, doctors warn about the risks. Up to nine months, the child’s vision is actively learning to distinguish bright colors. If there are too few colors and contrasts around the baby, this can disrupt the normal formation of the visual system. Therefore, experts advise not to get carried away with monochrome and add rich colors to the wardrobe and toys of the child.