Within the framework of the project “Healthy weight” from GEROPHARM trainers will be taught to correctly discuss weight loss

GEROPHARM together with a network of fitness clubs launched the federal project “Healthy weight”, which became the first example of partnership between a pharmaceutical manufacturer and a fitness business in Russia. The main goal is to spread scientifically based knowledge about weight loss and improve the medical literacy of the population.

GEROPHARM explained that the project is focused on the correct perception of the problem of obesity, as well as on debunking myths about weight loss. This will help people distinguish reliable recommendations from unreliable information, writes newstula.ru.

One of the key areas will be the training of more than 7,000 trainers in a course prepared by leading endocrinologists. The program includes materials on the effect of obesity on the body, the analysis of myths about means of weight correction and the principles of achieving stable results.

Training videos will be posted on digital platforms of participating clubs. They will talk about the risks associated with overweight, and about the pathologies that can accompany obesity, including type 2 diabetes, heart and vascular diseases, problems with the musculoskeletal system.

The initiative clearly separates weight loss for the sake of beauty and the treatment of obesity. The company emphasizes that obesity is a medical condition, not a cosmetic defect, and requires the participation of a doctor.

According to the Deputy General Director of GEROPHARM Marina Rykova, the increase in the number of overweight people increases the burden on the health care system. Amid increased interest in weight loss drugs, including Sejaro, many myths have formed around them. Only a doctor can prescribe therapy, and self-medication is a serious danger, she said.

Marina Rykova added: The first contact for many is not a specialist, but a friend, coach or blogger. Therefore, we must give those to whom people come for support reliable knowledge and understandable tools for competent conversation. Our mission is to improve health literacy and help people not make decisions based on rumors and fear.”.

The project ambassador was the world champion in combat sambo Ismail Magomedov. His participation is intended to reinforce the key message of the initiative: responsible health should be based on evidence.

The goal of Healthy Weight is to create a mature attitude towards obesity in society: without stigma, but with an understanding of the seriousness of the state and the value of decisions based on evidence-based medicine.