Big sport continues: follow the main events with Betera

The sports season continues to gain momentum: on football fields, the fight in the Nations League and the Champions League continues, on the ice arenas, the new NHL season began, and very soon the NBA will join them. Ahead are fundamental confrontations, a tense struggle for the result and new reasons to follow your favorite teams.

Along with the great sport, Betera’s projects continue – from exclusive content featuring renowned experts and ambassadors to useful features for users and new features in Betera Pass.

Main events in Betera sports projects

In Betera’s social networks, ambassadors and brand experts, including Luis Figo, Andrei Orlovsky, Alexey and Ilya Protasy, Egor Sharangovich, Egor Borikov, Ilya Shinkevich, Igor Brikun, Sergey Gurenko, Vitaly Kutuzov, Ludas Rumbutis, Alexey Baga, Alexander Gutor and Anastasia Kharlanova, continue to share their views on sports events and upcoming matches.

In addition, the star partners will participate in the projects “Stories that no one knows” and “Rules of life”. In the episodes, they will tell about fascinating moments from the sporting past and the success story through the prism of the rules of life: what they did to achieve their goal, what helps them become better every day and win.

More details of the personal life of the ambassadors will be available from the joint project with av.by "Champion's Garage". Journalists will visit the ambassadors and experts of Betera and open their lives to readers outside the fields and locker rooms.

The durability test will be the most impressive specimen from the company's fleet. Futuristic BETERATRUCK has already taken part in its own project, where it was evaluated in a picnic environment and conducted a test drive. The most interesting thing is very soon in the Betera channels.

More opportunities for those watching the game

Along with content projects, Betera continues to develop the functionality of its platform, offering users new tools for different scenarios of interaction with sports events.

Among the new products - the tool "Super Sub" (Super Sub) - a feature for betting on the statistics of football players. If the player on whom the bet is placed leaves the field as a result of a substitution, the bet remains in play. Subsequent replacements are no longer counted. The feature is valid for selected football tournaments of the 2026/27 season and is available for pre-match and real-time betting.

Also available now is the “Boosted Bet” – the ability to get an increased coefficient when using the “Bets Builder”. An additional multiplier increases the odds by 3–5% for suitable combinations, and users can be offered already collected betting options.

The development of the gaming world of Betera Pass continues. The updated Bonus Store presents new categories of goods: FreeSpins, Bonus Games, Nostalgia and a separate section - Sport.

Sport is part of Betera’s strategy

For more than 30 years, Betera has been developing betting and gambling in Belarus, supporting sports, sports organizations and large-scale projects. Among the international partners of the company are the legendary Italian football club Juventus and world football star Luis Figo.

In Belarus, the company cooperates with the Belarusian Football Federation Association, the Belarusian Hockey Federation and the Belarusian Basketball Federation, supports national competitions, the development of sports infrastructure and young talents.

Sport remains one of the key areas of the brand’s strategy and an opportunity to be closer to the fans – both in the stands and in the digital environment.

Today, 9,000 games from 100 world-renowned providers are available on the Betera platform, and more than 50 disciplines are available for sports fans.

There is a double welcome offer available to new users: freebet up to 1000 BYN for sports or freebonus – up to 1000 BYN + up to 1000 free spins at online casinos.