Beating Messi and Ronaldo: Sobolenko headed the rating of the most attractive athletes for advertisers

Belarusian tennis player Arina Sobolenko took first place in the ranking of the most attractive athletes for advertisers of the planet. It's from sb.by.

The top was published by the English media company SportsPro. When compiling it, factors such as the value of a personal brand, the dynamics of popularity and commercial potential were taken into account. A total of 1202 athletes from 70 sports were evaluated for the period from July 1, 2025 to June 30, 2026.

The top ten rankings are as follows:

1. Arina Sobolenko; 2. Eileen Gu (freestyle); 3. Yiannis Adetokumbo (basketball); 4. Erling Holland (football); 5. Carlos Alcaras (tennis); 6. Alice Liu (figure skating); 7. Victor Vembanyama (basketball); 8. Alexander Zverev (tennis); 9. Charles Leclerc (Formula 1); 10. A.J. Dibantsa (basketball).

Other tennis players in the top 50: 17. Iga Swentek; 21. Naomi Osaka; 32. Coco Gauff; 35. Yannick Sinner; 46. Novak Djokovic.

Among the well-known brands with which Arina Sobolenko cooperates are Gucci, Emirates (became the first tennis ambassador), Nike, Wilson, Material Good and Audemars Piguet.

It is noteworthy that a number of star footballers were outside the top 10. Cristiano Ronaldo took 14th place in the ranking, Kylian Mbappe – 19th, Lamine Yamal became 23rd, Argentine Lionel Messi took 27th position. And the new winner of the “Golden ball” Englishman Harry Kane was on the 45th line.