“Yandex” told about the restoration of advertising services after failures
“Yandex” told about the restoration of advertising services after failures.
“Yandex” told about the restoration of advertising services after failures. This was reported by the press service of “Yandex Advertising”.
The company plans to restore access to Yandex Direct’s personal accounts in the coming days. From October 14, advertisers can replenish their balance manually by contacting a personal manager or customer support.
“Advertising campaigns in Search, RSL, Maps and other surfaces continue to work, ad impressions did not stop,” the company said. According to her, the system takes into account actual impressions, clicks and conversions, stores statistics and respects the settings of advertisers.
The ability to plan and run digital outdoor advertising has also resumed. While the Yandex Direct interface is not available, advertisers and agencies can agree with the manager on the placement address, the timing, number and frequency of impressions, as well as the cost of the campaign. Basic analytics are available to evaluate results, including impressions, reach, and potential ad contacts.
