The head of Porsche criticized the display of the “flying” Tesla Roadster
Tesla showed a sports car equipped with rocket engines, thanks to which the car is able to flip in the air and land on wheels. The head of Porsche said that his company prefers to do without special effects
CEO of Porsche AG Michael Leiters criticized the presentation of the electric sports car Tesla Roadster, saying that the flying car Tesla and the concept Porsche Mission S designed for different categories of buyers, reports Bloomberg.
"We want to get rid of any special effects and shows entirely," Lyters said. Porsche intends instead to show "real" technological innovation, he said.
Tesla introduced a sports car Roadster, equipped with engines from SpaceX in mid-October. During the demonstration, the car vertically rose into the air, made a coup and landed on the wheels. The electric car during the show was able to accelerate from zero to 60 miles per hour (96 km / h) in just 0.81 seconds. The maximum speed will be about 370 km / h. Production of the machine will begin in 2028.
At the same time, Leithers, speaking about the Mission S, said that the model has already caused a “stunning” response from buyers. According to Bloomberg, this model is central to the strategy of the head of Porsche, aimed at promoting the company in a higher price segment.
The launch of the Mission S would mark Porsche’s return to the supercar segment dominated by the Ferrari NV for the first time since the 918 Spyder. The company also expects that exclusivity and higher prices will help restore profitability.
In early October, Leithers presented a strategy for saving the company. As reported by Frankfurter Allgemeine Zeitung, as part of the cost reduction, the car manufacturer will reduce the number of management positions by 40%. At the same time, the number of staff in administrative and production departments will be reduced by about 25%.
At the same time, the manufacturer intends to increase the average price by 20%. “It’s not just about raising prices, it’s about increasing customer value — and thus raising prices. I think this is very important, said the head of Porsche.
At the same time, the company reduces the number of options offered in the entire model range by 20%, which allows to increase the production volumes of the remaining models, improve scalability and reduce costs.
