"Morning Mail" problems: an empty sound, one name

Everything is done simply and cleverly: there is a famous brand, and everything clings to it. It's like in a movie: "The Irony of Fate" - "The Irony of Fate." Continuation"; "Office novel" - "Office novel 2"; "Gentlemen of luck" - "Gentlemen, good luck", that's what they came up with. And even when our beautiful Eldar Aleksandrovich Ryazanov made Carnival Night. 50 years later, everyone, of course, rushed to watch, the ratings were dizzying, but... This film is no longer shown on the first, you noticed.

So is Morning Mail. Once... No, the bad word "once", that is, again, the old song about the main thing, they say, water is blue, grass is greener and girls are more beautiful. All that remains is to knit a handkerchief, sit on a bench at the entrance, find a couple of such old women, and let's rub it.

There was another time. Very little entertainment, melodies and rhythms of the foreign stage on special holidays in the late evening (and at night the TV was generally silent). And here is the morning mail on Sundays at a good time. Everyone was waiting for her. Yuri Nikolaev put his whole soul into this project, he created, one might say, without leaving Ostankino. That is, then "Morning Mail" - the light in the window, almost the only opportunity to go to the artists on the big arena. Yeah, that's a space launch. But, once again, for the first time in the Union, they showed clips, experimented, did everything better and better. There often debuted those singers and singers who later became real stars of the Soviet pop. That's how the world worked.

And today? Yes, the choice is much more, here you and “The Voice”, and “All together!”, and “Big Opera”, and “Big and small”. “Morning mail” was saved, but put in quite early in the morning. You probably didn't even know it still existed.

It's led by Nikolai Baskov. Here he sits on the air, cheerful, ruddy, content and reads the letters of dear viewers. Turns out they write more letters. You think? I'm not sure. God be with them. Kolya reads all this and begins the concert on applications. Artists are mostly chewed, used, used. And clips are not needed: here is a concert in the Kremlin, from there they take one at a time and immediately show. I want Ani Lorak, here's Ani Lorak. I want Gagarin, here's Gagarin. You know. I don't want to, and I'm still sleeping, like that.

The only thing that has to do with this is “Morning Mail”, a sacred name for many viewers. Name it in your own way and show it, if you don’t want to, you can’t create. Or then wave a pen to this program, as happens in the theater, when a great artist dies, without whom the performance is no longer possible. Close the project, start another one. Leave the morning mail for eternity.