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Zharov called the growth of the share of non-advertising income a strategic priority of GPM

One of the key strategic tasks of Gazprom-Media Holding (GPM) in the near future is to increase the share of non-advertising revenues, i.e. income from the sale of rights to projects from the content library, its licensing and monetization in subscription. This was told by the General Director of GPM Alexander Zharov, speaking on Thursday, October 22, at the conference “Mediabusiness” business publication “Vedomosti”.

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Zharov called the growth of the share of non-advertising income a strategic priority of GPM

One of the key strategic tasks of Gazprom-Media Holding (GPM) in the near future is to increase the share of non-advertising revenues, i.e. income from the sale of rights to projects from the content library, its licensing and monetization in subscription. This was told by the General Director of GPM Alexander Zharov, speaking on Thursday, October 22, at the conference “Mediabusiness” business publication “Vedomosti”.

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