VK, Yandex and GPM are discussing the creation of a single seller of Internet advertising
VK, Yandex and Gazprom-Media Holding (GPM) are negotiating to combine sales of digital inventory. This was told by three top managers of major advertising agencies and two interlocutors close to the parties involved in the negotiations. The integration into the general sales of the Rutube platform is being discussed with GPM, three Vedomosti interlocutors specified. According to them, among the considered designs of the association is the creation of a common Sales House.
VK, Yandex and Gazprom-Media Holding (GPM) are negotiating to combine sales of digital inventory. This was told by three top managers of major advertising agencies and two interlocutors close to the parties involved in the negotiations. The integration into the general sales of the Rutube platform is being discussed with GPM, three Vedomosti interlocutors specified. According to them, among the considered designs of the association is the creation of a common Sales House.
