The expert spoke about the dangers of old posts on the network

Search results and answers of neural networks form an image of a person before the first meeting, and old publications and comments can influence career decisions years later. This is with reference to the brand-marketer, head of the Agency for personal branding IN STRATEGY Inna Sumy reports Hi-Tech Mail.

According to the study Work.ru and SberPodbor, every third employer checks the social networks of candidates. 14% of companies admit that studying social networks directly affects hiring, and 28% refused job seekers because of the content found. At the same time, 72% of recruiters pay attention to the overall impression of the profile, 66% - to texts and posts, and 52% - to comments and behavior.

The expert notes that if there is little relevant information about a person, then old materials receive a disproportionately large weight. “Previously, the reputation was checked by people, now by algorithms,” Sumskaya said. It is especially important to change the professional role, when the old image may conflict with the new, and the age of publication does not always reduce its impact.

Before an important career transition, the expert recommends auditing your own digital footprint: checking search results, old social networks, interviews and mentions on third-party platforms. According to Sumskaya, the main question of digital reputation is not “what can be found about me?” but “what conclusion will a person make after finding it?”.

Anastasia Kisko, head of the proactive monitoring of external digital threats Jet CSIRT of Jet Infosystems company, said earlier that users of social networks should hide phone numbers, do not specify places of work and be more careful to publish photos of children. Such information can help scammers collect information about a person and his relatives.