Tribute to Rosa Rymbaeva

In Kazakhstan, there are names that have long gone beyond one profession. Rosa Rymbaeva is just such a case. For 50 years on stage, she became not only a famous singer, but part of the cultural code of the country. National brand.

Therefore, it is natural that the jubilee creative path of the artist was in the center of attention not only of the musical community. Within the framework of Kazakhstan Fashion Week, the exhibition "Tribute of Rosa Rymbayeva" was presented - a visual retrospective of five decades of her work, which collected iconic stage images of the singer.

For the French House of BSB, this story was particularly close. The company is a long-standing partner of Kazakhstan Fashion Week, loves and appreciates the great singer and her model creativity.

Maintaining talent means preserving history

The company “French House BSB” notes not only the scale of Rosa Rymbaeva’s artistic career, but also her reverent, very creative attitude to the stage image.

Part of the concert costumes the singer developed herself, especially at the beginning of the creative path. Then the stage dresses were sewn under her leadership. For the artist, clothes reflected certain periods and events of her work: dramas, successes, moods, ups, growing up.

That is why the exhibition has become more than a demonstration of beautiful dresses. This is a kind of visual archive of the era and creative formation of the star of Kazakhstan and Soviet pop.

“We very much appreciate and love Rosa Rymbayeva as a Kazakh nightingale, a magnificent artist who has been delighting and will delight all generations of Kazakhstani listeners for decades,” said Angela Sarsenova, founder of French House BSB.

In recognition of Roza Rymbayeva’s many years of work and contribution to the culture of Kazakhstan, representatives of the “French House” presented memorable gifts to the singer at Kazakhstan Fashion Week.

Among them are photographs reminiscent of the significant moments of her life, as well as the first-ever Melody album with songs by Rosa Rymbayeva from the collection of the Museum at the Central French House - Nomad Century.

It is especially symbolic that this gift combines the personal history of the artist and the history of the musical culture of the country. In the era of digital content, physical music is no longer just a collectible, but an artifact of memory.

Added to the gift is the perfume D'otto 2x4 - a fragrance exclusively presented in the chain "French House" and "Beautymania".

But perhaps more important than the gifts themselves was continued dialogue.

Rosa Rymbayeva took part in the opening of the Central French House after its grandiose reconstruction. There was also an idea to present an exhibition of her concert dresses in the museum at the Central French House in Almaty.

And more recently, Roza Rymbayeva delighted with her unparalleled vocals of Astana residents at the opening of the new salon of the “French House” Europe City in the capital of Kazakhstan.

The story of Rosa Rymbayeva and the French House shows an interesting model of cooperation between business and culture.

It is built not around one-time advertising integration, but around mutual multifaceted partnership. The artist brings his history, recognition and cultural capital to such a collaboration. Business, in turn, provides a platform, resources and an opportunity to draw attention to this story to a new audience.

Rosa Rymbaeva in this story becomes a symbol of much more than one musical era.

Her career is five decades of domestic development. Her stage images are part of the history of Kazakh fashion. Her songs are part of the musical memory of several generations.

The collaboration with the French House shows how this heritage can become the basis for new cultural projects.

Ultimately, supporting talent is not just an investment in a particular person. This is an investment in memory, cultural environment and the opportunity to pass on the stories of those who created Kazakhstan as we know it today.

Locations of the French House have become part of urban life. In the square in front of the French House in Almaty, people make dates, meet under the tower, take pictures and shoot videos.

The museum of the French House “Nomad Century” is visited by guests of the southern capital, acquainting them with the history of nomads, culture and past of the peoples inhabiting Kazakhstan. Thus, commercial spaces turn into points of routes, meetings and personal memories, and eventually into carriers of collective memory.

This is especially important for Kazakhstan. The country has a large number of names, brands, works and stories that deserve to be preserved and modernized. Through exhibitions, museum displays, meetings with artists and support for creative initiatives, businesses can help shape a sustainable cultural environment.

The French House of BSB is already an example of this. The project was launched in Almaty in 1993, and today the company unites several diverse retail chains and works closely with international brands.