"Minskan of the Year" in the field of trade Elena Kuleshova - about the professional path, recognition and beauty of compatriots

There is only one entry in the work book of the seller Elena Kuleshova: she has been working in GUM for more than 35 years and sees only advantages in her profession. A department store specialist not only sells goods, but helps to choose an image for any case. Rare aesthetic talent and hard work allowed Elena to become one of the 13 lucky people awarded the honorary title of “Minskan of the Year”.

- I do what I like, and I consider the work of my life useful, because I help women find new facets of their image and feel the most beautiful, says one of the heroines of the Year of the Belarusian woman. Belarusians strive for aesthetics in everything. We are not only beautiful in spirit, but also have our own unique style. I'm happy to help everyone uncover it. Personal pride - regular customers Yelena Kuleshova became the Seller by chance. I was going to the University of Economics, because since childhood I am friendly with mathematics, but failed the first exam. Frustrated, I decided to look for another place and together with my mother went to the main department store of the capital. The leadership gave her a chance. Elena recalls:

- Joining the GUM team in the late 1980s is like entering high society. Sellers were considered the elite of Soviet trade: thoroughly versed in the range, communicated easily and easily, could choose clothes for every taste and figure. I wanted to be like that.

Good certificate, competent speech, pleasant appearance played in her favor. The future employee was sent to the trade school:

- Not a second regretted that chose GUM - a place that fascinated since childhood. Communication with customers is easy for me. People need to listen and listen to their needs. A good salesman is a bit of a stylist, an artist and even a psychologist.

To sell the product at any cost means to lose: when the customer is convinced that the thing does not suit him, the next time he will go shopping in another store. It is more profitable to be at the same time, based on preferences and prices that a person expects. Then he will definitely recommend a place to family and friends, the seller shares: When you give people warmth, it always comes back. Personal pride is regular customers. I've known some since the first few years of working, and we've talked like old friends. The main compliment to me is the burning eyes and a smile. Then I realize I've done the whole job. Located in the Central district of the capital department store comes a lot of foreigners. The building has retained a unique architectural appearance and the spirit of the time, for which the older generation is nostalgic. And inside are fashionable showcases that resemble art objects. Their design was repeatedly noted at city competitions in the field of trade. The contrast of animated history and modernity works better than any advertising.

On the crest of the waves help to remain developed in practice principles. The seller’s work begins long before the opening of the store and requires a lot of effort, reveals the secrets of Elena Kuleshova:

- In the morning we carry out sanitary treatment, receive goods, hang out according to colors and style: office, everyday, elegant clothes. Everything needs to be properly hung so that people can quickly orient themselves. A good specialist knows everything about the discount program and gift certificates, knows how to conduct cash and non-cash payment, has information about the terms of return and exchange of goods. Customers are left to choose the outfit to taste and get positive emotions. Approaches to the presentation of goods are constantly being improved.

“GUM has long resembled an instagram space, in which you want to make a frame for social networks,” the seller notes. Young people enjoy walking, imbued with the atmosphere. Year after year, we change the interior, present fashionable clothes for the season to attract young buyers.

The secret of success in the profession is in personal qualities. Honesty, responsibility, flexibility in communication, decency, kindness and love for their work give potential for growth. Elena Kuleshova admits: – The title “Minskan of the Year” is not only a personal achievement, but also recognition of the work of the entire team, which makes GUM a real national brand. I do what I like, and I find the work of my life useful, because I help women find new facets of their image and feel the most beautiful. Belarusians strive for aesthetics in everything. We are not only beautiful in spirit, but also have our own unique style. I'm happy to help everyone uncover it. nev@sb.by