The client's closer
The customer communications market has changed dramatically in recent years. If before the company chose where to be present – on the site, in the mobile application, social networks or in the messenger – based primarily on its capabilities and resources, today the question is different: where the client is most convenient to solve his task and how to make this path as short as possible. It does not matter what technology is behind the service – a website, a bot, a mini-app or a full-fledged application. He wants to quickly get an answer, buy goods, sign up for a service, place an order, check bonuses or solve a support issue.
The customer communications market has changed dramatically in recent years. If before the company chose where to be present – on the site, in the mobile application, social networks or in the messenger – based primarily on its capabilities and resources, today the question is different: where the client is most convenient to solve his task and how to make this path as short as possible. It does not matter what technology is behind the service – a website, a bot, a mini-app or a full-fledged application. He wants to quickly get an answer, buy goods, sign up for a service, place an order, check bonuses or solve a support issue.
