10 kg of cheese, 105 liters of milk: what russians can afford at the price of 1 kg of red caviar
Red caviar on the New Year’s table is a tradition that costs more and more

The average price of a kilogram of domestic salmon caviar in Russia is 10,295.8 rubles (data from Rosstat). A hundred-gram jar will cost about 1030 rubles.
In the Tula region, the product costs 10,413.82 rubles per kilogram - slightly more than the average Russian level. But in Tula itself, the price is more pleasant: 9997.51 rubles, that is, even slightly below the all-Russian mark. So buying a delicacy in Tula stores is a profitable solution, if you rely on the statistics of Rosstat.
According to Rosstat for September 2026, a kilogram of chilled and ice cream chicken costs an average of 267.8 rubles. So, for the amount of Tula kilogram of caviar, you can buy 38.4 kg of chicken at once. Alternatives: 25.3 kg of pork or 13.6 kg of beef. With fish, the difference is more modest - only 7.1 kg, writes Bankiros.ru.
Milk basket and eggs:
1010 eggs - exactly 101 full dozen;
9.4 kg of oil - about 52 standard packs of 180 g;
105 liters of milk (pasteurized, fat content of 2.5-3.2%);
10.9 kg of cheese is comparable in price to a delicacy.
The biggest difference is with vegetables. At the price of a kilogram of caviar, Tulaks can buy about 201.8 kg of potatoes - these are four standard bags of 50 kg with a margin. Apples at a price of 153.3 rubles per kilogram will give 67.2 kg for the same money.
The price consists of several factors. The Pacific salmon catches only a few months a year, and production varies greatly from season to season. Then there are the costs of fast processing, strict storage and complex logistics from remote regions. The pre-Christmas hype makes the cost, when caviar turns into the main attribute of the festive table.
The highest prices: Volgograd region (Mikhailivka) - 19 833.9 rubles; Krasnodar Territory (Yeisk) - 15 537.5; Rostov-on-Don - 14 902.8; Kamchatka Territory - 14 828.6; Sevastopol - 14 555.6 rubles.
The lowest: Chelyabinsk region (Kyshtym) – 5067.8 rubles; Novosibirsk region (Kuibyshev) – 5929.5; Pskov region (Island) – 6152,9; Karelia (Segezha) – 6242,1; Tomsk region (Asino) - 6349.1 rubles.
There is a nuance: statistics and the store shelf are not the same. On the websites of popular supermarkets in Tula, 200 grams of caviar of ket or sockey cost about 5200-5400 rubles. It's a lot more expensive somewhere. In most shops, this is the order of prices. Recalculating per kilogram, we get about 26 000-27 000 rubles – more than two times higher than Rosstat.
The conclusion for Tulyaks is disappointing: red caviar this year is a really expensive pleasure. For the amount of one kilogram jar from a network store, it is quite possible to collect a modest festive table for two, if you take the amount of Rosstat. And for 26,000 rubles, Tulas are able to cover a full-fledged festive table for the company of friends or relatives. The traditional Russian treat is expected to be a luxury on New Year's Day. For some, it is something unattainable.



