In September 2026 in Rostov sold a record number of apartments

The real estate market of Rostov-on-Don is experiencing a real boom. September 2026 showed a record number of transactions for the year - 2,133 apartments sold. This was told in the press service of the analytics service for developers "Lens.RF".

This impressive figure, 67% higher than in August, experts attribute to the expectation of future changes in the conditions of the family mortgage. The average check for buying an apartment reached 6.7 million rubles.

Since October 1, 2026, the family mortgage program has undergone significant adjustments, becoming more flexible and dependent on the number of children and the region. For the Rostov region, for example, rates and maximum loan amounts now vary: from 10% and 6 million rubles for families with one child to 2% and 10 million rubles for families with five or more children. An important condition is the presence of a child under 7 years of age (except for families with disabled children).

Despite preferential rates, the new reality poses serious financial challenges for buyers. Analysts have calculated that for the purchase of a two-room apartment worth 7 million rubles with an initial payment of 20% and a mortgage for 30 years, the monthly payment will be about 49 thousand rubles. Taking into account the costs of repairs, furniture and possible rental of temporary housing, total monthly expenses can reach 80-110 thousand rubles.

This leads experts to the conclusion that for a comfortable life and loan service, a family in Rostov should earn from 300 to 400 thousand rubles a month. The indicator significantly exceeds the average salary in the city, which is 82.3 thousand rubles.

Meanwhile, developers are actively fighting for the buyer, offering discounts. In September, the average discount was about 20%, and every second trade was concluded using a discount. Analysts predict a possible further decline in prices in November, especially in regions where family mortgages are in high demand.