The Ministry asked to postpone restrictions on calls of banks without markings
Most banks have already signed agreements on marking calls, but some organizations, including systemically important ones, are still negotiating. The Department expects that the delay will avoid problems for customers
The Ministry appealed to telecom operators before the beginning of November not to impose restrictions on incoming calls from banks that have not yet concluded contracts on marking calls. About this RBC reported in the press service of the Ministry.
Banks need to complete negotiations with operators and sign agreements on marking calls, the department explained. “The additional time will allow for the resolution of outstanding issues and the provision of labeling without limiting important calls to customers,” it said.
Mandatory labeling of calls from companies and individual entrepreneurs is effective from September 1, 2025. When incoming call, the subscriber must see the name of the organization and the category of the call, for example, “bank” or “advertising”. To do this, the company must conclude a contract with the communications operator.
According to the Ministry, the vast majority of credit and financial institutions have already issued such contracts. Other banks, including systemically important banks, continue to negotiate terms and sign agreements.
In late September, telecom operators warned that from October 15, they could start blocking calls from banks without markings. MTS has expressed its readiness to exercise this right. MegaFon also reported that unmarked calls from organizations will not reach subscribers. VimpelCom stressed that the requirements of the legislation should apply equally to all market participants.
The dispute between banks and operators has been ongoing since the new rules were introduced. In January, the operators of the “big four” stopped showing the standard marking of calls of Sberbank, VTB and Alfa Bank due to the lack of relevant agreements. Instead of the name of the organization, subscribers saw the mark “call without marking.”.
One of the reasons for the protracted negotiations was disagreement about the cost of the service. According to the calculations of financial organizations, which led RBC, the marking could cost the banking sector 11 billion rubles a year. Banks also pointed out that the law imposes the obligation to mark calls on telecom operators.
Marking has already proved its effectiveness: the number of spam calls in Russia decreased by 25-30%. According to the Ministry, 48% of Russians noticed an improvement in the situation with unwanted calls, and 53% reported a decrease in the number of fraudulent calls. Among citizens over 60 years of age, two-thirds of respondents noted improvements. 92% of respondents positively assess the marking of mass calls.
